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Back To School with Big Tech

Back-to-school shopping is a major shopping event – this year, the National Retail Federation (NRF) expects more than $80B will be spent. While school supplies and clothing are undoubtedly on every student’s list, over half of shoppers are planning to make electronics purchases as well. 

We decided to take a look at how the tech giants — Amazon, Apple, and Microsoft — perform in the brick-and-mortar world during this time of year. Do they see an uptick in foot traffic during the months before school is back in session?

It turns out, they do. According to our data, all three companies see a spike in foot traffic during the month of July, with the best performing locations scattered around the country.1

This is just a fun snapshot of what location data can reveal about your brand and your competitors. Contact our team to learn how you can leverage Factual Insights! 


1Factual looked at foot traffic from January 1, 2018 – December 31, 2018

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