We’ve all been there — you want to significantly increase the reach of your campaign, but don’t want to sacrifice the quality of your target audience. We’re excited to announce that Factual’s newly released Reach Multiplier feature in the Geopulse Audience Designer allows for you to finally do just that.
Here are four ways enabling our new Reach Multiplier feature can help you ensure the success of your upcoming campaigns:
1. BOOST SCALE
Activating Reach Multiplier will allow you to increase your reach on small campaigns. Choose the scaling factor of your new audience by selecting from a multiplier of 2x, 4x, 6x, 8x, or 10x. Take a highly-specific audience, such as attendees to an event or visitors to a regional chain, and grow that audience to reach other people who look just like them.
2. PRESERVE QUALITY
Unlike other offerings on the market, when you enable Reach Multiplier, you know you’re getting the same standard of high-quality data you expect from Factual. Our proprietary data assets offer the highest quality location data on places and the movement of devices worldwide. Factual has spent the last 10+ years building an unparalleled set of technology stacks (including multiple patents) to validate and process location data.
3. ENHANCE PERFORMANCE
We scale your audience based on the real-world signals of where your target goes. We look at the characteristics of your seed audience and consider: what are the other places (or kinds of places) that audience visits? Then, we build an audience from our device pool of over 300MM validated devices to the multiplier of your choosing that has the most similar characteristics we can find to your seed target.
4. EASE OF USE
Grow your audience in just one easy click within the Geopulse Audience Designer. We’ll do the rest. Interested in our white-glove services? Our team of experts can help expand your reach, using this new feature through managed service.
REACH MULTIPLIER IN ACTION
Reach out to our team of strategy experts or log in to the Geopulse Audience Designer to activate today!