Over the past decade, Factual has built a strong network of partner relationships across the adtech ecosystem to ensure brands and advertisers can easily access our high-quality location data within their preferred workflow. Since making our location data available for Centro customers a few years ago, we’ve seen significant growth in our partnership, and we’re excited to announce the availability of Factual’s Audience Designer directly within Centro’s Basis platform. This integration automates how marketers engage with people based on where they go in real-world settings.
Since 2015, advertisers using the Centro’s DSP have had access to Factual’s location suite, including real-time proximity geofencing and the ability to create customizable, scalable audiences, all built from our best-in-class proprietary people and places data. Today, advertisers can access this suite, Factual’s Audience Designer, directly within the DSP inside Centro’s media management and workflow automation platform, Basis, allowing for faster campaign customization and activation. Additionally, Factual’s custom audiences can now be cross-device targeted using Basis, through a partnership with Tapad. Advertisers can now find location-based audiences across devices and formats — including desktop, mobile web, video, and more — for greater reach.
“Factual’s location-based audiences strengthen the connection with loyal in-store customers, and also enables competitive geo-conquesting campaigns. Centro and Factual share a mission of providing marketers with solutions that lift the performance of campaigns.” – Hiten Mistry, SVP of Product Management, Centro
Factual custom audience activation within the Basis platform is simple! In the dashboard, first click the book icon on the top right:
From there, navigate to DSP Data, where you’ll see the Factual app:
Finally, click the app to open the Factual Audience Designer. There, you’ll be able to create, customize and build a custom audience, which will appear in your advertiser seat under Factual Custom Audience node.
To get started with Basis, head to https://www.centro.net/solutions/basis. To learn more about how Factual Audience can help you build highly-customized, scalable audiences based on real-world consumer behavior, contact our team here.