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Do you really know your consumer? The art and science of location data. – Tyler Bell [VIDEO]

Last week Factual VP of Product, Tyler Bell, spoke with VentureBeat about the vast increases in location data points brought about by mobile devices and wealth of insight we can gain from them. Watch the full interview to hear Tyler talk about “fundamentally knowing your user” by understanding their location data, providing timely and relevant content, and his thoughts about the exciting possibilities in the future of mobile.