In today’s increasingly-connected world, consumers are more aware than ever that data is generated, collected, and used to shape their experiences in both the digital and physical worlds. At the same time, there is a general sense of confusion and uncertainty about what goes on behind the scenes to enable these experiences. As a location data company, Factual has been working to establish trust and provide transparency when it comes to the collection and use of responsibly-sourced data.
This year, we’re excited to deepen our commitment to responsible data collection and use by signing up as a 2020 Data Privacy Day Champion. Data Privacy Day, an international effort held annually on January 28, aims to spread awareness about the importance of respecting privacy, safeguarding data, and enabling trust — all of which is crucial for the location data industry.
As a part of our ongoing commitment to responsible data collection and use, just in the past few weeks we have updated our privacy policies, launched a “Do Not Sell My Personal Information” button, and rolled-out a robust program for CCPA compliance. What’s more, we will honor CCPA requests from verified consumers across the United States, not just in California, because we believe consumers across the country deserve control over their data and that it is the right thing to do.
While recent buzz has been around CCPA and GDPR, Factual has always incorporated deep respect for privacy and data security into our policies and practices. Our products are designed with privacy in mind and our business has been built around compliance, security, and respecting data rights. Factual is a proven leader in the location data market and has long been involved with industry associations — such as the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA) — to set and maintain industry standards. We also work closely with the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association, and we are a founding member of the MMA Location Privacy Alliance, an organization which is working to shape self-regulatory guidelines that will address the inappropriate use of location data in sensitive situations, as well as a location data consent framework that offers consumers transparency, informed consent, and ongoing control of their choices.
We are committed to protecting the privacy of consumers and upholding the trust that our partners place in us, and we work hard to ensure we’re receiving only the highest-quality location data that is collected with needed consumer consent. For more information about our responsibly sourced location data and location-based marketing solutions, contact our team here.