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Factual and StrikeAd extend US Partnership to Offer Location-Based Ad Targeting Capabilities Globally

We are excited to announce the extension of our partnership with StrikeAd, the leader in programmatic advertising across multiple devices. While StrikeAd has been running mobile ad campaigns using Factual’s Geopulse Audience and Geopulse Proximity products in the US since the beginning of 2014, StrikeAd is now rolling these targeting capabilities out on a global basis, enabling their European and Asian clients to use the sophisticated location-based targeting capabilities that Geopulse Audience and Geopulse Proximity provide.

Both Geopulse Audience and Geopulse Proximity leverage our Global Places data, a comprehensive, global dataset that covers over 65 million local businesses and other points of interest in 50 countries. Global Places covers all of Western Europe and the largest markets in Asia, including China, India, Japan, South Korea, and Australia, so StrikeAd’s global clients can run highly targeted campaigns in all of their major markets.

Geopulse Proximity enables StrikeAd’s clients to use location-based targeting techniques such as geofencing and geoconquesting in their mobile campaigns. Advertisers can deliver ads to mobile users based on where they are in real-time, specifying places with any combination of business category, name, merchant, and geographic region, and using fences of varying sizes across any number of places.

StrikeAd’s advertisers can use Geopulse Audience to target mobile campaigns against over 100 defined audience segments, spanning demographic (such as household income, age, and gender), geographic (such as home postcode and frequented areas of activity), behavioral (such as business traveler, fast-food diner, and in-market auto buyer), and brand affinities (such as KFC diners, Ikea shoppers, and Disney Resorts visitors). Geopulse Audience develops an understanding of mobile users by analyzing the location data generated by mobile devices. By examining the way users move through the physical world, it can identify repeat behaviors that indicate these various attributes.

Alex Rahaman, CEO and Founder of StrikeAd, said “Our US clients have been delighted with the performance of Factual this year in campaigns such as with a recent major international sporting apparel brand and casual clothing brand. We are very excited to be able to offer these capabilities to our International clients. In Europe and Asia, national borders become more important for regional campaigns and a partner who can help with strong geo data will be very attractive.”

90% of smartphones today are outside of the United States and that share is only going up. The international mobile marketing opportunity is massive and we’re thrilled to be expanding our relationship with StrikeAd to go after it.