Factual is pleased to announce an agreement with Snap Inc, through which Snap will leverage Factual’s flagship data product, Global Places, for access to location data that can be used to power experiences within the Snapchat mobile app.
At Factual, we believe great products and user experiences, both consumer and marketing-based, are built on high-quality data. As the neutral location data company making data accessible to everyone, our mission has been to build the biggest trove of location data in the world and share it with developers, marketers and enterprises. We believe location is an incredibly valuable signal and a core differentiator for mobile based products, and will be more and more embraced by the best mobile companies.
Snap Inc’s innovative use of location has continuously impressed us, and we are thrilled to partner with the company to help drive more fun and surprising user experiences. During Snap Inc’s first earnings call in May 2017, the company announced it had 166 million daily active users on average.
Factual’s Global Places data covers over 100+ million local businesses and points of interest in 52 countries and is used globally by leading mobile app companies. We are thrilled to add Snap Inc. to this list. This is another example of a leading global digital business licensing Factual’s best-in-class data. Factual will not be receiving any data from Snap.
We’re excited to see what they will build leveraging our Global Places data. Here’s to more fun and more location in mobile!