As the advertising industry settles into the new decade, navigating ongoing regulatory changes and shifts in perception, Factual continues on its mission to provide access to the highest quality location data, powering innovation through real world understanding.
In 2019, we announced the news of our GDPR compliance program and the renewed availability of our audience-based products in Europe. We have since seen strong and growing demand across the region, with many customers seeking a local and more collaborative relationship to deliver effective and creative location data solutions at scale.
To help support this momentum, senior marketer Anna-Liisa Goshawk has joined as Head of Marketing, Europe to encourage continued adoption of Factual’s offerings for brands, agencies and partners and build on the existing reputation for quality and trusted location data in the UK and Europe. Anna-Liisa brings over fifteen years’ experience in B2B marketing, having held various senior marketing and management roles in media agencies, consultancies and PR agencies, helping businesses across the media, marketing and adtech landscape to drive reputation and build awareness globally.
In addition, Rebecca Rose has been promoted to Head of Demand and will play a pivotal role in building a European demand team to equip more customers with the location data needed to better understand consumers, reach audiences with precision and measure campaign effectiveness.
The expanding European team ensures Factual is positioned to develop relationships with a growing list of international customers and partners who can invest with confidence that Factual’s products are GDPR compliant in an industry where transparency is increasingly called into question.
I am proud to be leading Factual into the European market with a world-class product and team. We are the most trusted data source for our global partners and customers and our reputation is a testament to the long-standing commitment to quality, respect and compliance the business has been built on. The industry faces a defining moment this year and it’s exciting to extend our future-proof location data offering into new markets.
For more information about how Factual’s location data enables the world’s leading marketers, visit factual.com.