Return to Blog

Factual Debuts Two New Tools for Geofencing and Audience Targeting, Putting Location Data in the Hands of the Client

Factual is excited to launch two new product features to make it easier for marketers to take advantage of the power and flexibility of our Geopulse Proximity and Geopulse Audience products. The Geopulse Proximity Designer and Geopulse Audience Builder are transparent and powerful self-serve tools that enable our partners to craft their campaigns – using geofencing or location based audiences – to reach precisely the right audience.

Geopulse Proximity Designer enables our partners to quickly and easily design their geofenced ad campaigns by selecting their targeted places and setting their desired radius. The underlying data comes from our leading Global Places data, which covers over 65 million businesses and other points of interest in 50 countries, in 29 languages and with 467 categories. This data drives the powerful search functionality, enabling users to select places by any combination of business name, merchant chain, category, or geography. Users can also specify any radius or combination of radii, and design advanced targeting that differentiates between, say, targeting your own store, targeting competitors’ stores, and targeting your locations that are close to those of your competitors’. All of this is done on an interactive map providing complete transparency into the campaign’s targeting.

For a guided tour of the Geopulse Proximity Designer tool check out this video

Geopulse Audience Builder enables our partners to mix and match the hundreds of audience segments provided by Geopulse Audience to build their ideal audience. Geopulse Audience builds user profiles by analyzing where they spend time and the places they visit, assigning each user to a series of audience segments that covers geography, demographics, behavior, and brand affinity. Airlines can build one audience of business travelers who live in LA and spend time in NYC to promote one type of services, and build another audience of leisure travelers who live in the Northeast and visit the Caribbean. Retailers can build separate audiences of consumers who frequent their stores, consumers who frequent their competitors, and consumers who frequent both. This tool allows for any number of combinations of segments along with AND and OR logic controls so that advertisers can go as wide or as deep as they wish to reach their precise audience.

We’ve partnered with a number of media partners so that advertisers can run campaigns with our data and targeting technology on their preferred media providers. These two tools are currently being used by DSPs and networks such as StrikeAd, Turn, Manage, Deep Forest Media, EQ Works, MdotM, Juice Mobile, Adsmovil, TAPTAP, as well as publishers like The Weather Company and trading desks including Cadreon, and Horizon (HX).

Our current clients who have utilized these tools have had remarkable experiences. Here is what they have to say…

“Factual provides an important stream of best-in-class location data to our clients on a global basis which allows them to harness some of the most unique capabilities of mobile marketing,” said Emily Del Greco, VP of Sales for Adelphic. “Of all our data partnerships, Factual’s stands apart because of the quality of their location data, the diversity of its application and the sheer scalability – which is highly differentiated.”

“Factual’s tools allow us to easily plan campaigns with precise location targeting that’s optimized to the specific needs of our clients,” said Alex Rahaman, CEO of StrikeAd. “We have clients around the world and having global tools is wonderful from an internal organization / operations perspective and gives our multinational clients consistency across their markets.”

“We partner with the best data and technology providers to enable market leading mobile advertising solutions for advertisers,” stated Alberto Pardo, CEO of AdsMovil. “The data and tools provided by Factual enable us to bring our clients location targeting techniques that were not previously available in Latin America and that significantly enhance the ability of advertisers to reach Hispanic consumers in the United States.”