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Factual Joins the Network Advertising Initiative

LOS ANGELES, CA–(July 28, 2016) – Factual, the neutral data company that makes location data accessible to everyone, announced today that it has become a member of the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising.

The NAI is a non-profit organization founded in 2000 in order to maintain and enforce high standards for data collection and use of data in online and mobile advertising. Its membership roster is comprised of over 100 advertising and advertising technology companies who have committed to meet the NAI’s standard for consumer privacy. Factual has always treated consumer privacy with the respect and care it deserves, and by joining the NAI, its approach to privacy has the validation of the leading self-regulatory body in the industry.

“The Internet as we know it is built on a foundation of data; without consumer trust and privacy safeguards, the entire monetization ecosystem that enables the free services we enjoy will cease to function,” said Gil Elbaz, founder and CEO of Factual. “As a neutral, behind the scenes data company, it’s been vital since day one to treat consumer data with the utmost respect, and I’m delighted to have the NAI’s seal of approval on our practices.”

“We are excited to welcome Factual as a new member,” said NAI President and CEO Leigh Freund. “Factual has an innovative business model and creative approach to data collection and use for digital advertising. We look forward to working with them to continuing NAI’s leadership in self-regulation for our industry.”

Factual is also a participant in the Digital Advertising Alliance (DAA) and the DAA’s AppChoices app, which makes it easy for consumers to exercise choice and opt-out from interest-based advertising.

About the NAI

Founded in 2000, the Network Advertising Initiative (NAI) is the leading self-regulatory association comprised exclusively of third-party digital advertising companies. As a non-profit organization, the NAI promotes the health of the online ecosystem by maintaining and enforcing high standards for data collection and use for advertising online and in mobile. Our organization also educates and empowers consumers to make meaningful choices about their experience with online advertising through an easy-to-use opt-out mechanism.

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