Roku, Inc. today announced its new Measurement Partner Program, which will help brands and publishers quantify the impact of OTT advertising campaigns running on the Roku® platform, including Factual as an initial launch partner.
Factual’s trusted, best-in-class location data will be integrated within the Roku Ad Framework, which is built on an open platform that leverages Roku’s unique first party data. Marketers will now have the ability to directly measure the impact of their OTT campaigns and offline conversions by connecting in-store visitation data with campaign performance metrics.
According to Magna Global forecasts, ad spending on OTT will reach $2 billion this year, an increase of 40 percent, and 80 percent of US households will be reachable through OTT platforms. As advertisers continue to invest in this increasingly important channel, Factual’s partnership with Roku allows us to offer our brand and agency clients clear results, actionable insights and quantifiable ROI.
Factual works hard to make our data accessible to marketers on the platforms where they need it most, and we’re proud to partner with Roku to offer measurement to forward thinking marketers, where their audiences are watching.
For more on Factual’s Geopulse Measurement offerings or to find out how to activate Factual’s data within the Roku Measurement Partner Program, contact our team of strategy experts.