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Factual Offers Free Insights To Customers During COVID-19

Factual sits at the nexus of online and offline behavior, and despite significant uncertainty over the coming weeks and months, we are committed to delivering the data and services you need to keep business moving. To help marketers navigate these complicated times, Factual is offering free access to our Places Insights product for a limited time to all Factual customers.

Places Insights allows marketers to derive insights about visitors to their store locations, as well as visitors to competitive chains. With Places Insights, marketers can better understand:

Store Footfall: Track foot traffic and understand the impact of COVID-19 by date and geography, such as nationally or certain states and DMAs. 

Competitive Benchmarking: See how your brand’s foot traffic compares to your industry or a selection of top competitors to track market share.

And so much more…

By leveraging the data in Factual Places Insights, we have already been able to observe sizable shifts in foot traffic to early-impacted cities. Read more about the COVID-19 footfall trends Factual is observing across a variety of verticals in our recent blog post here.

Existing customers can take advantage of this opportunity, by simply clicking here and logging in with the same Factual log-in credentials you would use to access our other products. 

Don’t have a Factual log-in or need help accessing? Just reach out to your Factual contact or get in touch with our team at

To learn more about how Factual can help marketers understand and navigate the impact of COVID-19 on their business, contact our team here.