Congratulations to Factual’s partners Cadreon, Starcom MediaVest, Adelphic, and Adsmovil for their award-winning use of location data in their mobile ad campaigns! Factual’s mission is to make data accessible to enable our partners to do exciting, innovative things, and it’s incredibly rewarding for us to see our partners use Factual data to inform award-winning campaigns.
Cadreon and BMW’s “Driving Moments That Matter” mobile campaign picked up awards at The Drum Digital Trading Awards and the MMA Smarties. Starcom MediaVest picked up an award their Samsung Galaxy S6 “Bringing Mobile Geo-Fencing into the Programmatic Age” mobile campaign at the MMA Smarties, and was also recognized earlier this year by The Festival of Media Awards for the same Samsung Galaxy S6 campaign. Adsmovil won two awards at the MMA Smarties for their “At Any Moment and Anywhere” campaign for Juan Valdez Coffee.
Cadreon’s year long, nation-wide campaign for BMW drove a 112.8% lift in BMW dealership visits. By leveraging Factual’s location data tools, Cadreon was able to reach their targeted audience of high-income bracket and in-market auto consumers on their mobile devices when it mattered. Specifically, Cadreon used Factual’s Geopulse Audience data service on Adelphic’s platform to reach users who visited BMW or competitor dealerships in recent months with Tailored Location Segments — a tool that allows customers to create their own segments based on location criteria. Cadreon also used Factual’s Geopulse Proximity data service to reach users near BMW or competitor dealerships in real time. Click here to view the video case study.
To reach the in-market consumer for Samsung, Starcom MediaVest combined mobile geofencing with programmatic tools. Through their self service platform, they were able to reach people in the market for a new phone, at the right moment, by targeting them when they were near an authorized Galaxy S6 dealer. The precise segmentation drove 300,000 store visits, which was 7.5 times higher than their benchmark. Click here to view the campaign video.
Adsmovil used geofencing to drive store visits for the “At Any Moment and Anywhere” campaign for Juan Valdez Coffee in Colombia. Specifically, they targeted mobile users within 500 meters of a Juan Valdez coffee shop in Bogota. The campaign issued more than 900,000 impressions, achieved more than 5% of engagement between users and the brand, and drove more than 6,000 clicks on the banner with 5+ seconds of interaction. During the runtime of the campaign, Adsmovil was able to increase store visits to Juan Valdez locations, which increased sales and consumption of products offered on the banner. You can view the video case in Spanish here.
Congrats again to our partners and we look forward to providing you with continued support for your innovative, award winning work!
Summary of Awards
Enabling Technologies, Location Based [USA]
- BRONZE: BMW and Cadreon for “BMW Driving Moments That Matter”
- BRONZE: Samsung Galaxy S6 and Starcom for “Bringing Mobile Geo-Fencing into the Programmatic Age”
Enabling Technologies, Location Based [LATAM]
- SILVER: AdsMovil and Juan Valdez Coffee for “At Any Moment and Anywhere”
Brand Awareness [LATAM]
- BRONZE: AdsMovil and Juan Valdez Coffee for “At Any Moment and Anywhere”
The Drum Digital Trading Awards
Best Mobile Campaign
- BMW and Cadreon for “BMW Driving Moments That Matter”
Festival of Media
Best Use of Mobile
- SILVER: Starcom MediaVest Group for “Bringing Mobile Geo-Fencing into the Programmatic Age”