Today we are pleased to announce integrations with leading ad tech platforms including Adobe, LiveRamp and Oracle Data Cloud. These partnerships solidify Factual’s position as the most distributed location data provider, and further enable marketers and publishers to capitalize on the power of Factual’s high-quality location data through their preferred data platforms.
More than a quarter of U.S. senior-level agency and marketing professionals rely on DMPs to manage and activate audience data, according to eMarketer. Marketers now have access to Factual’s Geopulse Audiences™, powered by our high-quality data, within their existing DMP workflow and preferred activation platforms. By creating ease of access and transparency across ad tech platforms, marketers and publishers currently working with these partners gain access to over 400 audiences that can be used to connect with consumers in today’s mobile world.
At Factual, our mission is to make location data accessible to anyone who needs it — to make better decisions or help others make better decisions. Key to this mission is neutrality. These new partnerships allow us to expand our footprint, making it incredibly easy for those who want to leverage our location data for targeting or gain a better understanding of their first party data.
“Every marketer strives to deliver relevant, compelling messaging to their customers. First party data is a key component — but it’s only one piece of the puzzle. Now, marketers can easily resolve first party data alongside quality location data, to develop a 360 degree view that reflects people’s real-world behavior. The results speak for themselves,” said Luke McGuiness, Head of Data Monetization at LiveRamp
Factual’s Geopulse Audiences™, built on Factual’s best-in-class data, allows advertisers to target based on people’s real world behavior. Factual’s Global Places™ data is comprised of over 100 million local business listings and points of interests in 50 countries and is updated in real time. In 2016 alone, we added 35.43MM new businesses or places and removed 13.17MM places no longer in operation. The data includes multiple attributes for each place including name, address, phone number, latitude and longitude (geocode), category and many more.
“With Factual, brands are able to gain a more accurate understanding of their target consumers’ behavior in the physical world and easily activate through the Adobe Audience Manager. Additionally, our clients can also analyze the overlap and correlations between their existing customers and Factual’s audience data to get a better understanding of how their customers behave in the real world.” said Matt Asay, VP of Mobile at Adobe.
Advertisers and Publishers have access to Factual Geopulse Audiences™ in their preferred data management platform. To access over 400 Factual Geopulse Audiences, visit your chosen partners’ UI, or reach out to your Factual account manager. For tips on getting started in your data management platform, email the Factual Strategy Team at firstname.lastname@example.org.
The key to understanding how people move throughout the world lies in location data. Connecting with the right consumer requires a keen understanding of a variety of user attributes, including past behavior, intended behavior and actions in the real world. We’re excited to work with partners who want to leverage Factual’s location data to reach the right consumers and personalize advertising experiences.
To learn more, please visit our Geopulse Audience page here.