Factual’s mission is to make high-quality location data easily accessible to those that need it. For this reason, we’re pleased to offer data access to more marketers than ever before through integrations with three new DSP partners: AppNexus, dataxu, and BrightRoll, an Oath brand. The addition of these partnerships solidifies Factual’s position as the most distributed location data provider in the advertising ecosystem.
Marketers and agencies often rely on multiple DSPs for complex campaigns, testing, or to maximize scale.1 Factual makes access to high-quality location data easy for buyers through their preferred data platforms. Factual data is now available to advertisers via dozens of leading DSPs, including Adelphic, Adobe Ad Cloud, Amobee, AppNexus, BrightRoll, an Oath brand, Centro, dataxu’s TouchPoint™, DoubleClick Bid Manager, MediaMath, and The Trade Desk.
Factual’s granular location data allows marketers to reach highly-specific audiences based on nuanced attributions and signals. This has allowed our clients to address their KPIs with a tailored solution and thus improve their campaign performance.
– Eric Speck, Senior Manager Business Development at dataxu
Factual’s Geopulse product suite lets marketers and agencies target ads based on people’s real world behavior and real-time location using the best data available in mobile marketing. It is powered by proprietary technology and first-party data, including Factual’s Global Places™ data –– our best-in-class places dataset comprising of 130 million local business listings and points of interests in more than 52 countries.
The key to understanding how people move throughout the world lies in location data. We’re excited to work with partners who want to leverage Factual’s location data to reach the right consumers at the right time.
Ready-to-use audience segments are available on a self-service basis via many DSPs; look for Factual’s Geopulse Audiences within your preferred buying platform’s UI. For highly-customized targeting recommendations tailored to specific campaign KPIs, contact our location data experts here.
To learn more, please visit our DSP page here.