Return to Blog

Geopulse Measurement: Channel Expansion and Updates

As Q4 nears, we approach the busiest time of the year for brands and advertisers. It’s more vital than ever to have an accurate, flexible measurement solution that will help marketers close the loop on their media campaigns and boost the long-term impact of their marketing investment. Factual’s Geopulse Measurement solution allows you to do just that.

Since the announcement of Geopulse Measurement last year, we’ve powered location-based measurement for hundreds of brands, media providers, and technology platforms. To further serve clients, our team has been hard at work developing and expanding these partnerships into new channels, including out-of-home (OOH) and advanced TV.

The marriage of Factual’s measurement offering with the OOH market is a perfect match. This expansion will enable advertisers to utilize Factual’s best-in-class location data to measure who is viewing OOH campaigns, whether they went on to visit a store or location, and uncover insights about consumers based on the places they frequent.

Additionally, one of the great problems facing marketers extending their reach to the exploding world of advanced TV is measuring the success of these campaigns in driving visits to stores. With the help of Factual’s partnerships with leading Connected TV, OTT, addressable providers, and TV manufacturers, advertisers can now measure the full ROI of their spend on the biggest screen in the house.

Through these emerging partnerships and improved capabilities, Factual continues to solidify itself as a leader in robust, real-time, location-driven attribution, with comprehensive reporting and unique insights.

Be on the lookout for more exciting Measurement updates coming soon, including the launch of expanded attribution solutions, and additional methods for syndicating data including identity resolution partnerships, direct integrations, and pixel-based approaches. We know these exciting developments across our Measurement offering will deliver a fantastic end to 2018 and set our customers up for an incredible 2019.

Want to learn more about how to get started? Contact our team of strategy experts today.

RELATED POSTS