In recent weeks, there’s been much discussion in the advertising community around Apple and Google’s location data policy changes. Apple’s new iOS 11 release provides additional alerting and more granular permissions for location tracking for increased transparency around applications requesting their data. Separately, Google is starting to limit the location data apps can collect from every few minutes to a few times per hour.
Our own Ocean Fine connected with Goodway Group to discuss how these updates may impact marketers. Read her thoughts on the changes directly on the Goodway Group blog here.
She addresses the following questions:
How will the upcoming android and iOS location data policy changes impact the advertising industry as a whole?
Do you see a significant difference in impact between android’s changes in data collection frequency and Apple’s decision to alert consumers more clearly about location tracking?
Will these changes affect Factual?
How do you see these changes fitting in with the larger industry trend of moving toward more transparency?
What can advertisers do to prepare for these changes?
Thank you to our friends over at Goodway Group for the opportunity to share our perspective!