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Goodway Group Partners with Factual to Provide Unparalleled Accuracy for Mobile Ad Targeting

We are excited to announce a new partnership with Goodway Group, an industry-leading digital media company with offices across the United States. Factual is collaborating with Goodway’s digital team on providing a more relevant and personalized ad delivery experience for mobile users worldwide.

Goodway’s media buying arm will now have access to Factual’s custom-built Audience Segments, all of which are based on location patterns of mobile users. These segments include information on geographic, demographic, and behavioral characteristics, affinities to specific retail brands, and the ability to create custom location based segments via Factual’s Tailored Location Segments. This segmented audience access will allow for further fine-tuning of effective mobile ad campaigns.

Goodway partners with regional ad agencies to provide clients with advertising solutions in the mobile, online, video, and social media categories. Current clients include nationally recognized brands such as McDonald’s, General Motors, Porsche, and Subaru.

“By partnering with Factual, Goodway has taken its ad targeting capabilities to the next level of precision,” said John Mellinger, Goodway’s Vice-President of Enterprise Partnerships. “The ad campaigns we intend to create together will significantly move the probability needle toward the ultimate goal – purchasing by mobile users.”

To read the full press release click here.