The results are in! More than 8 in 10 buyers have found that campaigns that leverage location data return higher response rates and higher customer engagement. Earlier this year, Factual surveyed 700 location data buyers in the U.S. to discover how companies are using location data for marketing.
Find out how you can take advantage of these results today in Increasing Marketing Effectiveness with Location Data: A Factual Research Recap, which includes a summary of our research and tips for how to best integrate location data into your marketing campaign strategies. Our free guide includes:
HOW MARKETERS ARE SUCCESSFULLY USING LOCATION DATA
Marketers are using location data across a variety of use cases, including ad targeting (65%) and customer experience or personalization (47%). As a result, Marketers are seeing positive gains including:
- Increased revenues
- Deeper understanding of their customers
- Growth in customer base
TIPS FOR ACTIVATING LOCATION DATA
To derive the most value possible from location data, we cover the following applications and strategies in our research recap:
- Using location data to tap into real world insights
- How to best create highly-targeted audience segments
- Measuring the full impact of marketing with location data
- How to use the power of “right now” with proximity targeting
FACTORS TO CONSIDER WHEN CHOOSING A LOCATION DATA PARTNER
When asked about the most important features of location data, marketers ranked quality, meaning accuracy and precision, as number one. This makes sense — what good is a targeted campaign if it is powered by faulty data? But assessing the accuracy of location data is not easy. To evaluate this, we’ve included questions to ask potential location data partner.
Download the full research recap to learn more on how to leverage location data to increase marketing effectiveness today!