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Factual’s Geopulse Audiences Available in New LiveRamp IdentityLink DataStore APAC

The Asia Pacific region is thriving – the economic outlook is strong, consumer spending is on the rise, and there’s a clear opportunity for marketers to take advantage of the buying power that exists in the region.

Capitalizing on the moment, LiveRamp, a valued Factual partner and leading provider of omnichannel identity resolution, is expanding its IdentityLink Global Data Store into the Asia Pacific region, including Factual as a key location data provider. Launching first in Australia and Japan, the LiveRamp IdentityLink Data Store offers buyers access to various regional and global data providers, allowing them to find and access the exact data needed to engage with the right individual in a privacy-conscious environment, all within a single contract.

More than 100 ready-to-use Geopulse Audience segments designed for the APAC region are now available in IdentityLink Data Store including behavioral, lifestyle and brand shopper segments. In Japan, LiveRamp will offer its Data Concierge to help local buyers with translation and distribution. In Australia, Factual is the only location data provider available at launch.

Following Factual’s recent expansion into APAC, LiveRamp’s IdentityLink Data Store allows us to further expand the adoption of our data within the region and serve the unique location data needs of our customers. Together with LiveRamp, we look forward to serving this maturing market together.

To learn more about Factual data and how to apply it to your campaigns, contact our team.