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Location Data for QSR and Casual Restaurants

To combat a growing competitive landscape and keep up with evolving diner preferences, modern QSR marketers are beefing up their strategies with technology and data. High-quality location data helps marketers gain insight into consumers’ real world behavior to better understand their dining preferences, segment accordingly and reach the right people at the right time and place.

Read on for tips on ways to reach restaurant diners and how to succeed against your competition, or download the full guide.


The way people behave in the real world can be the most powerful signal for understanding who they are and what they want. QSR customers comprise of health-minded diners, late-night indulgers, and everything in between. Use Factual’s audience segments to target consumers by taste preference.


Reach customers who frequently visit your restaurant locations to reinforce existing purchasing habits or incentivize loyal fans to try something new. Deliver tailored messaging to encourage repeat visits, such as exclusive offers or tailored messaging that acknowledges the customer’s brand loyalty.


To succeed in today’s competitive landscape, QSR marketers need audience context and competitive benchmarking to answer questions such as:

  • What is your customer’s journey?
  • How do your customers compare to those of your top competitors?
  • Which target audiences represent a good marketing opportunity?

Robust, real-world data can help you see beyond your stores to gain a better understanding of prospective customers and identify new, high-value target audiences.

Download the complete guide for even more tips on optimizing your restaurant campaigns! Inside  you’ll find:

  • A full QSR media planning checklist
  • Learn how to measure campaign success
  • Tips to improve your consumer apps
  • Additional targeting and strategies

Interested in learning more about location-based strategies? Need custom recommendations tailored to your unique campaign KPIs? Contact our team of location data experts today.