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Location Strategies for the Holiday Season

With the holidays almost around the corner, it’s time to start campaign planning for cooler-weather spending events. Reach consumers as they plan for Black Friday, the winter holidays and end of year auto sales.

Follow our tips below and download the Winter & Holiday Planning Guide to see our latest collection of innovative, location-based advertising strategies for Q4 holidays and spending events that are essential on any marketing calendar.


Halloween is the perfect time to reach social consumers with disposable income to spend on costumes, candy, and carousing. Whether you are trying to reach festive families or social millennials, quality location data can help.

Target consumers who visit family-friendly Halloween events like pumpkin patches, harvest festivals, and other theme park events. Similarly, reach consumers who have visited haunted houses, escape rooms, and ghost tours in the past year.

location strategies halloween


Just like presents, holiday shoppers come in all varieties. Catch shoppers as they hunt for the gifts at the top of everyone’s wishlists. Influence consumers at the start of the holiday gift-giving season during Black Friday, the biggest shopping day of the year. Deliver tailored ads to your consumers to drive repeat visits, cross-sell, and upsell with location data.

holiday shopper location strategies


Aside from all the buzz around the holidays, winter is also a busy time for auto shoppers and owners alike. Real-world behavior can help you target auto shoppers gearing up for year-end sales, or reach owners in need of winter maintenance. Smart auto shoppers know that Q4 is the best time to purchase a new vehicle. Influence their decisions with smart targeting.

auto buying location strategies

Download our latest Location Strategy Guide for more unique targeting ideas to boost the impact of all your Q4 campaigns. Inside you’ll find:

  • Ways to reach families with disposable income, influential millennials, and more
  • Strategies to influence consumers on the biggest shopping days of the year
  • Recommendations for reaching auto shoppers during the busiest car-buying months
  • Tips for aligning your messaging with desirable consumer mindsets, to drive influence and action

Interested in learning more about location-based strategies? Contact our team of strategy experts today.