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Location Strategies for Successful Spring Campaigns

With spring just around the corner, it’s time to get your Q2 campaigns in order. Location data can help you reach consumers as they plan for Spring holidays and vacations, prepare for Spring wedding season and household projects, shop for Mother’s Day, and celebrate the most action-packed sports quarter of the year. Follow the handy location strategy tips below, or download our latest Location Strategy Guide for Q2 campaign success.

Spring Fiestas and Festivities
Reach consumers as they shed their winter coats and begin to enjoy outdoor activities and spring getaways. Use Factual Audience to build precise, custom audiences to influence Cinco de Mayo celebrators, Memorial Day getaway planners, and spring break travelers.  Complement your audience targeting with real-time geofencing to reach consumers in a celebratory mindset.

Mother’s Day Shoppers
Mother’s Day is a prime opportunity for a spike in spring sales: we all have mothers and love to show them we care. Help your customers find the perfect gift for Mom this May 12th with custom audience targeting.  

Easter Shoppers
According to the most recent NRF Easter Spending Survey, over 80% of Americans celebrate Easter and spend an average of $150 per person. Common Easter purchases include candy, clothing, and cards, and most of this spending occurs offline. Help consumers plan their celebrations and take advantage of holiday deals with real-time targeting.  

Spring Nuptials And Nesting
April, May, and June are the most popular wedding months for Southern couples –– who know to avoid the sweltering months of summer. Influence engaged couples and wedding planners with Factual Audience targeting, and layer real-time geofencing to drive sales at the moment of purchase.

Many American households welcome the season with spring cleaning and household projects – and they’ll need supplies to get the job done. Smart location-based targeting can help deliver the right message to DIY consumers.

Download our latest Location Strategy Guide for more unique targeting ideas to boost the impact of all your Q2 campaigns. Inside you’ll find:

  • Mother’s Day, Father’s Day, and Graduation insights and targeting tactics to reach families shopping for the perfect gifts.
  • Best practices to convert Memorial Day deal-seekers and auto intenders.
  • Tips to reach sports enthusiasts at major spring sporting events like the NCAA Final Four, the NBA Playoffs, and the PGA Championships.

Interested in learning more about location-based strategies? Need custom recommendations tailored to your unique campaign KPIs? Contact our team of location data experts today.