A lot has been happening behind the scenes since Factual launched its Measurement Intelligence product six months ago. Usage has spiked 6x since we formally launched it in April, and we have several exciting new updates to announce.
Measurement Intelligence is now being used for campaigns running across more than 50 publications and DSPs, including Amobee, LiveRamp, MediaMath, StackAdapt, The Trade Desk, Xandr, and many more. Across the adtech ecosystem, Factual’s Measurement Intelligence dashboard is being used by brands and advertisers to track and optimize campaigns using high quality location data, nearly everywhere they run marketing campaigns.
In addition to partner integrations, we’ve been hard at work making product updates and enhancements to ensure maximum benefit to users. Our latest update adds multi-platform dashboard visibility. Campaigns running across multiple platforms are now accessible via one dashboard, making it easy to understand and optimize cross-platform instantly, and customers can better understand campaign lift and incrementality at a partner level.
The Measurement Intelligence dashboard is already proving its value to customers for a variety of campaigns. For example, Mediavision2020, a programmatic agency, used Measurement Intelligence to measure the results of a CPG campaign designed to drive customers to a big box store. Using the Measurement Intelligence dashboard, the agency was able to enhance their campaign performance metrics with footfall data, connecting the online campaign to real-world results.
“Factual’s Measurement Intelligence product has been incredibly valuable for our team, allowing us to optimize campaign delivery in real time and connect the dots between online and offline in ways we haven’t been able to before,” said Robert Hodgson, co-founder, MediaVision2020. “Factual has also provided incredible support while we implemented the tool and got campaigns up and running.”
We’re continuing to work hard to implement even more features and enhancements to the Measurement Intelligence dashboard – stay tuned for more! If you’re interested in finding out how Factual Measurement can help you transform your performance metrics into actionable insights, contact us here.