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Mobile Advertising Watch Podcast: Gil Elbaz on the Power of Location Data for Effective Mobile Advertising

Note: This was originally posted on Mobile Advertising Watch on 7/23/2015, available here.

In an interview with Mobile Advertising Watch, Factual CEO Gil Elbaz discusses the increasingly important purpose served by data and location technology in the efforts spearheaded by advertisers and developers alike. He touches on key issues including: optimizing use of mobile data, consumer privacy, and the future of location technology.

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