With over half the US population using connected TV, it’s essential that marketers are able to accurately measure the success of their campaigns on this rapidly growing platform. Luckily, location data provides the means to not only reach the right audiences but also to connect digital TV viewership with offline, real-world actions. What, specifically, does this mean for marketers looking to incorporate location data into their CTV campaigns?
In the video below, Glen Straub, Factual’s Vice President of Business Development and emerging channels expert, walks through:
How location data can be used to enhance targeting on connected TV, helping brands move beyond typical content-driven targeting
Where advertisers can access Factual’s location data within the connected TV ecosystem
Why he’d like to see location data play a role in the music recommendation experience
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