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On Location: Factual’s Rob Jonas

A recent report found that the use of location data in the US will increase from 84% in 2019 to 94% in 2020, but what does the adoption of location data look like outside of the country? How has location-based marketing in Europe bounced back after GDPR?

In the video below, Rob Jonas, Chief Revenue Officer at Factual, gives an overview of:

  • Where location data stands in Europe and in Asia
  • How location can be leveraged beyond marketing to help CMOs understand customers and customer behavior
  • A unique location data use case from a global soft drinks manufacturer

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