A recent report found that the use of location data in the US will increase from 84% in 2019 to 94% in 2020, but what does the adoption of location data look like outside of the country? How has location-based marketing in Europe bounced back after GDPR?
In the video below, Rob Jonas, Chief Revenue Officer at Factual, gives an overview of:
- Where location data stands in Europe and in Asia
- How location can be leveraged beyond marketing to help CMOs understand customers and customer behavior
- A unique location data use case from a global soft drinks manufacturer
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