While in-store purchases still account for the majority of sales, it’s imperative that retailers are able to effectively reach consumers on digital channels. In fact, a Harvard Business Review study found that omnichannel shoppers who conduct prior online research spend 13% more in-store. How has the availability of high-quality location data allowed brick-and-mortar brands to connect their online efforts to offline activity?
We sat down with Reid Valfer, Chief Client Delivery Officer at Rise Interactive, to discuss how location data has elevated what his team is able to offer clients and how agencies should evaluate data sources in this increasingly crowded landscape.
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