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Partner Perspective: Anthony Scarola of Wavemaker

With so much data available to marketers today, how can one differentiate between high-quality data and noise? How are today’s most innovative brands harnessing the power of location data?

We sat down with Anthony Scarola, a director across the programmatic section of global agency Wavemaker, to get his thoughts on the latest developments in the location data space and how its influenced what agencies are able to offer their clients.

“At the end of the day, the clients care about audience-centric data and measurement, and what better way to do that than with location?” – Anthony Scarola, Wavemaker

Watch the video below to learn:

  • How an energy client expertly used location data to target a very specific audience
  • How Wavemaker and GroupM are ensuring data quality
  • Why the next frontier for location data is measurement

Interested in learning more about high-quality Factual data? Contact our team today!