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Spring Location Strategies: Family Celebrations

Spring is here, and so are many family celebrations! Over the last few years, Americans have taken celebrating and splurging loved ones up a notch, leading to an all-time record high in American consumer spending in 2017.

So how can you leverage location data to capitalize on this spring celebration spend? We’ve created a handy, downloadable location strategy guide to help advertisers plan their campaigns around these national celebrations. Here’s a preview of some strategies included to better reach your audience.


REACH THE RIGHT PEOPLE IN REAL-TIME
Did you know people spend more money on jewelry for Mother’s day than any other type of gift? Use Factual’s Geopulse Proximity to target shoppers in real-time while they are at or near a jewelry store leading up to Mother’s Day.

In 2017, $3.3 billion of planned spending for Father’s Day was in dinner or brunch outings. Using Geopulse Audiences, you can reach diners who have a history of visitation to fine dining and brunch restaurants during Father’s Day weekend last year.


USE CUSTOM AUDIENCES TO INFLUENCE GIFT GIVERS
Go beyond the typical audiences you’ve used in the past. Understand how spring holiday shoppers are moving about in the real world and then leverage those insights to build custom audiences based on the gift recipient’s everyday behavior. A few examples of Factual’s custom audiences below.

MEASURE AD EFFECTIVENESS
Did you know brick and mortar sales account for over 90% of retail sales? Bring your holiday advertising strategy full circle with Factual’s Geopulse Measurement. Use Factual’s location data to understand the in-store impact across all of your media including desktop, mobile, search, and social.

Download the free guide to learn:

  • How to boost your upcoming campaigns with hand-crafted location-based audiences
  • Specific targeting recommendations for Mother’s Day, Father’s Day and graduations
  • Insights about spring holiday gift shoppers

Interested in learning more? Contact our team today.

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