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Summer Location Strategies for Warm Weather Consumers

With summer just around the corner, it’s time to get your location data strategies in order. Warm weather months are the perfect time to reach consumers as they ramp up their afterwork activities like traveling, DIY projects and attending music festivals.

Follow our handy strategy tips below or download our latest Summer & Fall Planning Guide: Location Strategies for Q3 for summer campaign success!

Gear Up for Outdoor Enthusiasts
Target consumers whose location history shows they enjoy outdoor activities such as hosting BBQs, swimming, boating, and camping, and more. Use Factual’s location strategies to reach consumers in action.

Join In the Festival Fun
Music festivals are growing in popularity around the world, but paid sponsorships or massive branded activations aren’t the only ways to tap into this rich advertising opportunity. Location data can power highly targeted and efficient campaigns around festivals, to reach your targeted audience or even extend existing brand activations.

Reach Families & Travelers on Summer Vacation
Summer is peak travel season for families planning around school schedules. There is ample opportunity for advertising, especially with back-to school shopping for Fall just around the corner. Reach travelers in real-time.

Download our latest Location Strategy Guide for more unique targeting ideas to boost the impact of all your Q3 campaigns. Inside you’ll find:

  • Additional summer audiences, including fun in the sun seekers, home DIYers, summer shoppers, and millennial festival trendsetters.
  • Back to school shopper insights and targeting tactics to reach families across all life stages.
  • Best practices to convert Labor Day auto intenders.
  • Tips to reach sports enthusiasts at major sporting events kicking off in the fall.

Interested in learning more about location based strategies?
Contact our team of experts today.