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The Trade Desk Partner Spotlight: Q&A with Factual

Note: This was originally posted on The Trade Desk on 6/16/16, available here. The Trade Desk, in collaboration with Factual provide customers with full access to Factual’s suite of custom geo-contextual targeting solutions on The Trade Desk’s omnichannel buying platform. Today, Jed Dederick RVP of Business Development at The Trade Desk sits down with Christopher Yatrakis,...

Helping People Get from Place to Place - Announcing a Data Partnership with Uber

Today Factual is announcing a major data partnership with Uber that would enable Uber to access Factual’s Global Places™ data for Uber’s product and service offerings. Additionally, as part of the partnership, edits generated by Uber to Factual places used by Uber will be provided back to Factual, improving the quality of the Global Places data...

Factual Presents at UCLA

One of our great platform partners, The Trade Desk, approached me on behalf of shared client - Mike Margolin @ RPA, who teaches a Digital Advertising class at UCLA Extension and was looking for guest speakers a few weeks back. The opportunity was not only a great way to connect with students, but also allowed me...

Court Throws Out Patent Troll Claim Against Factual: US Patent Office Renders Patent Covering Location-Based Mobile Functionality Invalid

Los Angeles, CA - April 21, 2016 - Factual, the neutral data company that makes data accessible to everyone, today announced that it has successfully defended itself against patent infringement claims by Locata LBS LLC. Additionally, the US Patent office invalidated the asserted claims in the patent. Factual’s successful defense protects the company, its customers, and...

Investigating Low Quality Location Data #2 - Suspicious Activity Over Greenland

Note: For an in-depth, technical look into the research process, please refer to the lab notes companion to this post. A significant percentage of locations reported in the mobile ad ecosystem - anywhere from 30% to 70% - is of insufficient quality for use in location based mobile ad targeting, measurement, or analytics. In our previous...