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Factual Partners with EQ Works to Bring Industry-Leading Location Data and Mobile Ad Targeting to Canada

Factual is heading North! We are excited to announce our partnership with EQ Works (TSX: EQ), the first Canadian advertising company to work with Factual. With this partnership, EQ Works now brings to Canadian marketers the most advanced mobile audience data as part of its audience-targeting platform. Improving the relevancy of every ad served to mobile...

VivaKi and Factual Deliver a Geo-Location Driven Marketing Campaign [Video]

VivaKi recently partnered with Factual to launch a unique geo-location marketing campaign. They have created a video case study showing how brands can use geo-location to boost awareness. In this particular instance, VivaKi was tapped by a well-known financial services company, with its iconic credit cards, looking to reach new consumers. In order to build awareness...

InMobi Inks Global Partnership with Factual to Increase Mobile Ad Efficacy for Brands

Today we announced a partnership with InMobi, the world’s largest independent mobile advertising platform, to create a rich set of audience targeting solutions for brand advertisers. InMobi’s anonymous data set of global mobile consumer activity will be combined with Factual’s location-based data to build geo-derived audience segments worldwide. This partnership enables marketers to globally leverage a...

Announcing the Trusted Data Contributor Program

We are very pleased to launch today the Factual Trusted Data Contributor Program. These organizations work directly with businesses and brands, and in-turn ensure that their data is represented accurately in Factual. We have selected a limited number of partners who provide high-quality data to Factual and equally excellent service to their customers. These organizations have...

Factual and StrikeAd extend US Partnership to Offer Location-Based Ad Targeting Capabilities Globally

We are excited to announce the extension of our partnership with StrikeAd, the leader in programmatic advertising across multiple devices. While StrikeAd has been running mobile ad campaigns using Factual’s Geopulse Audience and Geopulse Proximity products in the US since the beginning of 2014, StrikeAd is now rolling these targeting capabilities out on a global basis,...