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Changes in our Global Places Data – Q2 2016

At Factual, we keep our Global Places data set as up to date as possible to help ensure our partners have reliable places data. To give you an idea of how much can change, the following report analyzes a subset of Factual’s 50 countries: Australia, Canada, China, France, Germany, Italy, Japan, Spain, United Kingdom, and the...

Announcing a Partnership with MediaMath

We are excited to announce a new partnership with global technology company MediaMath. MediaMath has integrated Geopulse Proximity into their TerminalOne Marketing Operating System™, enabling marketers to deliver high performing mobile advertising to users based on their real-time location. MediaMath is the first partner to fully embed our Geopulse Proximity Designer into its platform. The union...

Factual Joins the Network Advertising Initiative

LOS ANGELES, CA–(July 28, 2016) - Factual, the neutral data company that makes location data accessible to everyone, announced today that it has become a member of the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising. The NAI is a non-profit organization founded in 2000...

Category Considerations: Assigning Categories to Factual’s Global Places

One of the hardest attributes to pin down in our Global Places data is our Category Labels field. This is where we describe what a place is or what service it provides. It’s what tells you that LaRocco’s Pizzeria is a Pizza Restaurant, whereas Rocco’s Tavern, a mere 200 feet down the street, is both a...

Cannes Lions Recap - The Perfect Storm of Creativity & Tech

From the Croisette to the Cap, from the Palais to the Gutter Bar, Cannes Lions 2016 was bigger and bolder than ever. In the background, the turbulent landscape of a pre-Brexit UK, agency transparency and the findings of the ANA report, the continued rise of Google and Facebook, and the ever present murmurs of acquisition and...