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Factual Joins the Network Advertising Initiative

LOS ANGELES, CA–(July 28, 2016) - Factual, the neutral data company that makes location data accessible to everyone, announced today that it has become a member of the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising. The NAI is a non-profit organization founded in 2000...

Category Considerations: Assigning Categories to Factual’s Global Places

One of the hardest attributes to pin down in our Global Places data is our Category Labels field. This is where we describe what a place is or what service it provides. It’s what tells you that LaRocco’s Pizzeria is a Pizza Restaurant, whereas Rocco’s Tavern, a mere 200 feet down the street, is both a...

Cannes Lions Recap - The Perfect Storm of Creativity & Tech

From the Croisette to the Cap, from the Palais to the Gutter Bar, Cannes Lions 2016 was bigger and bolder than ever. In the background, the turbulent landscape of a pre-Brexit UK, agency transparency and the findings of the ANA report, the continued rise of Google and Facebook, and the ever present murmurs of acquisition and...

The Trade Desk Partner Spotlight: Q&A with Factual

Note: This was originally posted on The Trade Desk on 6/16/16, available here. The Trade Desk, in collaboration with Factual provide customers with full access to Factual’s suite of custom geo-contextual targeting solutions on The Trade Desk’s omnichannel buying platform. Today, Jed Dederick RVP of Business Development at The Trade Desk sits down with Christopher Yatrakis,...

Helping People Get from Place to Place - Announcing a Data Partnership with Uber

Today Factual is announcing a major data partnership with Uber that would enable Uber to access Factual’s Global Places™ data for Uber’s product and service offerings. Additionally, as part of the partnership, edits generated by Uber to Factual places used by Uber will be provided back to Factual, improving the quality of the Global Places data...