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Factual and Adform Partner to Expand Location Data Access Across Europe

Today we’re pleased to announce a new partnership with Adform, a leading European-based, full stack advertising technology platform, to give advertisers increased, direct access to high-quality global location data across Europe. This new partnership expands Factual’s presence and capabilities across Europe and continues its investment since announcing the company’s expanded European operations earlier this year. Media...

Factual Providing Location Data in Deal with Snap Inc.

Factual is pleased to announce an agreement with Snap Inc, through which Snap will leverage Factual’s flagship data product, Global Places, for access to location data that can be used to power experiences within the Snapchat mobile app. At Factual, we believe great products and user experiences, both consumer and marketing-based, are built on high-quality data....

Facebook Further Expands Location Data Partnership with Factual

Today, we are extremely pleased to announce the expansion of our Global Places partnership with Facebook. Factual’s partnership with Facebook began in August 2015 with Facebook licensing our US Places data, including Restaurants and Hotels extended attributes, to support Facebook business pages, places search, check-ins, and more. The partnership grew over time and now includes countries...

Presenting the MMA Study on How Marketers Use Location Data

Last week, I had the pleasure of sharing research findings from the Mobile Marketing Association’s ‘How Marketers Use Location Data’ study, alongside their Head of Industry Research, Vassilis Bakopoulos. This MMA webinar highlighted the methodology, core findings, and the future uses of location data for agencies and marketers in the Auto, CPG, Financial, QSR, Retail, Tech...

Predictions for 2017 and Beyond: A Conversation from RampUp 2017

To promote our new partnership with LiveRamp, Factual’s Chris Yatrakis recently spoke at LiveRamp’s RampUp 2017. Chris described the biggest challenge facing marketers in 2017: data quality. Please enjoy the below guest post, also featured on LiveRamp’s blog here. Q: What is the biggest challenge for marketers this year? The biggest challenge plaguing data-driven marketers in...