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Data Snap: Understanding CrossFitters Outside of the Box

On August 3rd, 640 extraordinarily fit men and women will converge on the Alliant Energy Center in Madison, Wisconsin in hopes of distinguishing themselves as among “the Fittest on Earth”. To achieve this distinction, they will compete in the 11th annual CrossFit Games. The Games are the cornerstone competitive event of CrossFit––the high-intensity, data-driven fitness regimen...

Factual Expands Chain ID Capabilities for Geopulse Products

Factual continually ingests fresh data and real world signals to improve the quality of our Global Places™ dataset. We pride ourselves on the accuracy and comprehensiveness of our data and strive towards expanding our data offering. Earlier this year, we announced the addition of two new countries (Saudi Arabia and the UAE) to increase our global...

Cannes Lions Recap - The Rise of Consolidation and Efficiency

As an admirer of all things luxe, Cannes Lions holds a place near and dear to my heart. From the rosé to the yachts and networking in between, it’s truly a week where everyone is ready to mingle and learn something new within our vast industry. Amidst the shuttling from meeting to meeting (and of course,...

Factual and Adform Partner to Expand Location Data Access Across Europe

Today we’re pleased to announce a new partnership with Adform, a leading European-based, full stack advertising technology platform, to give advertisers increased, direct access to high-quality global location data across Europe. This new partnership expands Factual’s presence and capabilities across Europe and continues its investment since announcing the company’s expanded European operations earlier this year. Media...

Factual Providing Location Data in Deal with Snap Inc.

Factual is pleased to announce an agreement with Snap Inc, through which Snap will leverage Factual’s flagship data product, Global Places, for access to location data that can be used to power experiences within the Snapchat mobile app. At Factual, we believe great products and user experiences, both consumer and marketing-based, are built on high-quality data....