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Show Me The Data: Building Mobile Audiences State of the Industry Report with Factual and Digiday

At Factual, we’re constantly analyzing and learning from data — ours and others — to better serve our partners. Audience buying is a hot topic in digital advertising right now, so we partnered with Digiday to collect data on how brands and agencies are using audience targeting in mobile advertising. Our survey results acknowledged what we’ve...

Three Recipes for Mobile Campaign Success

At Factual, we pride ourselves in being a neutral provider of quality location data, and rely on our best-in-class partners to spread the word. That’s why we were pleased to be included in The Trade Desk’s new Mobile Made Easy Recipe Book. Their recipe book provides step-by-step recipes for mobile campaign success. The idea inspired us...

Changes in our Global Places Data – Q3 2016

As we start the last quarter of 2016, we take a look back at changes in our places data from this summer. The following report shows how many places were added or removed in Q3 from our Global Places data. Factual’s Global Places currently covers over 100MM local business listings and other points of interest in...

Changes in our Global Places Data – Q2 2016

At Factual, we keep our Global Places data set as up to date as possible to help ensure our partners have reliable places data. To give you an idea of how much can change, the following report analyzes a subset of Factual’s 50 countries: Australia, Canada, China, France, Germany, Italy, Japan, Spain, United Kingdom, and the...

Announcing a Partnership with MediaMath

We are excited to announce a new partnership with global technology company MediaMath. MediaMath has integrated Geopulse Proximity into their TerminalOne Marketing Operating System™, enabling marketers to deliver high performing mobile advertising to users based on their real-time location. MediaMath is the first partner to fully embed our Geopulse Proximity Designer into its platform. The union...