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Goodway Group Partners with Factual to Provide Unparalleled Accuracy for Mobile Ad Targeting

We are excited to announce a new partnership with Goodway Group, an industry-leading digital media company with offices across the United States. Factual is collaborating with Goodway’s digital team on providing a more relevant and personalized ad delivery experience for mobile users worldwide. Goodway’s media buying arm will now have access to Factual’s custom-built Audience Segments, all...

Validating Mobile Ad Location Data at Factual

Update 9/27/16: Learn about the importance of location validation and how we do it on our new page covering our Location Validation Stack. Location Data appears straightforward on first blush: two numbers – longitude and latitude – combine as a coordinate to identify an unambiguous point on the earth’s surface: X marks the spot, unequivocally. Location...

Using Data to Improve User Experience with Factual- Tyler Bell [Video]

Factual VP of Product, Tyler Bell sat down with The Application Developers Alliance during CES to discuss the role data plays in the process of creating an engaging app. Tyler explains how app developers can use data to efficiently put consumers first while also increasing app monetization. Highlights Include: How data plays into apps to create...

Do you really know your consumer? The art and science of location data. – Tyler Bell [VIDEO]

Last week Factual VP of Product, Tyler Bell, spoke with VentureBeat about the vast increases in location data points brought about by mobile devices and wealth of insight we can gain from them. Watch the full interview to hear Tyler talk about “fundamentally knowing your user” by understanding their location data, providing timely and relevant content,...

Competing in a ‘Data First’ World – Gil Elbaz at M1 Summit [VIDEO]

Factual founder and CEO Gil Elbaz spoke at the M1 Summit in New York, NY this past May. Gil talked about the importance of collecting and understanding contextual data, starting with lessons he learned during his time at Applied Semantics up through discussing the rich experiences being offered on mobile by data giants like Google today....