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Partner Perspective: Factual Interviews MediaMath

MediaMath, in collaboration with Factual, provides media buyers with rich, global location data to deliver relevant advertising to mobile users through their omnichannel platform. I spoke with Heather Blank, GM, Audiences at MediaMath, to dive into our partnership and explore recent trends in location data usage across the industry that will span into 2018. Leighann Terraforte:...

Factual Welcomes Leading Ad Platforms to Growing Partner List

Factual’s mission is to make high-quality location data easily accessible to those that need it. For this reason, we’re pleased to offer data access to more marketers than ever before through integrations with three new DSP partners: AppNexus, dataxu, and BrightRoll, an Oath brand. The addition of these partnerships solidifies Factual’s position as the most distributed...

Factual and Adform Partner to Expand Location Data Access Across Europe

Today we’re pleased to announce a new partnership with Adform, a leading European-based, full stack advertising technology platform, to give advertisers increased, direct access to high-quality global location data across Europe. This new partnership expands Factual’s presence and capabilities across Europe and continues its investment since announcing the company’s expanded European operations earlier this year. Media...

Factual Providing Location Data in Deal with Snap Inc.

Factual is pleased to announce an agreement with Snap Inc, through which Snap will leverage Factual’s flagship data product, Global Places, for access to location data that can be used to power experiences within the Snapchat mobile app. At Factual, we believe great products and user experiences, both consumer and marketing-based, are built on high-quality data....

Facebook Further Expands Location Data Partnership with Factual

Today, we are extremely pleased to announce the expansion of our Global Places partnership with Facebook. Factual’s partnership with Facebook began in August 2015 with Facebook licensing our US Places data, including Restaurants and Hotels extended attributes, to support Facebook business pages, places search, check-ins, and more. The partnership grew over time and now includes countries...