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Factual Partners with Top Data Platforms to Provide High-Quality Data for Publishers and Advertisers

Today we are pleased to announce integrations with leading ad tech platforms including Adobe, LiveRamp and Oracle Data Cloud. These partnerships solidify Factual’s position as the most distributed location data provider, and further enable marketers and publishers to capitalize on the power of Factual’s high-quality location data through their preferred data platforms. More than a quarter...

Three Recipes for Mobile Campaign Success

At Factual, we pride ourselves in being a neutral provider of quality location data, and rely on our best-in-class partners to spread the word. That’s why we were pleased to be included in The Trade Desk’s new Mobile Made Easy Recipe Book. Their recipe book provides step-by-step recipes for mobile campaign success. The idea inspired us...

Factual Partners Win Big During Fall Awards Season

Congratulations to Factual’s partners Cadreon, Starcom MediaVest, Adelphic, and Adsmovil for their award-winning use of location data in their mobile ad campaigns! Factual’s mission is to make data accessible to enable our partners to do exciting, innovative things, and it’s incredibly rewarding for us to see our partners use Factual data to inform award-winning campaigns. Cadreon...

TubeMogul Partners with Factual

Today we announced a partnership with TubeMogul, a leader in software for brand advertising, to make our Geopulse Proximity and Geopulse Audience targeting capabilities available directly within TubeMogul’s software platform. The features will be available to all TubeMogul clients globally. Through the integration, advertisers can apply our highly customizable location-based audiences and geofencing capabilities to both...

Helping People Get from Place to Place - Announcing a Data Partnership with Uber

Today Factual is announcing a major data partnership with Uber that would enable Uber to access Factual’s Global Places™ data for Uber’s product and service offerings. Additionally, as part of the partnership, edits generated by Uber to Factual places used by Uber will be provided back to Factual, improving the quality of the Global Places data...