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Smaato Using Geopulse Audience to Improve Mobile Ad Targeting

We are very excited to announce our partnership with Smaato, the leading global mobile Real-Time Bidding ad exchange (SMX) and Supply Side Platform. Smaato will leverage ourGeopulse Audience solution in order to enhance mobile ad inventory in its RTB exchange, enabling advertisers to better reach their desired audience. Advertisers can now target mobile campaigns against defined...

Factual and Qualcomm Labs Team Up to Enhance Location-Based Contextual Relevance

Mobile developers are increasingly focused on creating a personalized experience for their users. Leveraging location has become a valuable tool to provide context for this personalized experience, so we’re thrilled to announce our cooperation with Qualcomm Labs. This combination of Qualcomm Labs Gimbal™ context awareness platform and Factual’s location data platform will enable mobile developers to develop...

Announcing Partnership with Millennial Media to Increase Location Relevancy in Mobile Ad Targeting

We’re happy to announce today that Factual and Millennial Media, the leading independent mobile advertising and data platform, have partnered to increase relevancy and personalization in mobile ad targeting. Millennial Media has integrated Factual’s Global Places data and our Geopulse Context API to its industry leading data set to deliver better results for its advertisers and publishers....

Announcing a New Partnership with TripAdvisor

We are excited to announce that we have partnered with TripAdvisor, the largest travel site in the world, to integrate restaurant data from our Global Places data set to complement TripAdvisor’s dining options and reviews. Additionally, TripAdvisor will provide Factual user-generated data to maintain freshness and accuracy for its Global Places data. “The addition of Factual’s Global Places data...

How to build a .NET Web API app that uses Factual’s C# Driver

The ASP.NET Web API provides a nice platform for building RESTful applications on the .NET Framework. Factual’s C# driver makes it easy to use Factual’s public API in the .NET world. We recently asked Sergey Maskalik, the author of Factual’s C# driver, to bring these two things together and create a tutorial showing .NET developers how...