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The Trade Desk Partners with Factual to Enable Location-Based Mobile Ad Targeting

We are excited to announce a partnership with The Trade Desk, the leading demand-side platform in the $20 billion advertising industry. Under the terms of our partnership, The Trade Desk will integrate Factual’s rich, global datasets into its platform to enable media buyers to use location data to deliver relevant advertising to mobile users.

Specifically, The Trade Desk is partnering with us for our Geopulse Proximity data service. Geopulse Proximity enables unparalleled flexibility in proximity-based mobile ad targeting, supporting any number of geofences of any combination of sizes, along with a visual map-based self-serve UI, all built on the quality of our Global Places data.

Location targeting is incredibly valuable to our clients. Our partnership with Factual comes at a time where competition for holiday shopping dollars is fierce.

Global Places is our first party places database covering over 80 million local businesses and points of interest in 50 countries. It’s built from billions of inputs from millions of sources and constantly being updated so that it most accurately reflects the real world. Additionally, our Location Validation Stack ensures that only sufficiently accurate and precise location data from the mobile ad ecosystem is used for ad targeting.

“Location targeting is incredibly valuable to our clients. Our partnership with Factual comes at a time where competition for holiday shopping dollars is fierce. Geopulse Proximity gives The Trade Desk’s agency buyers an edge over the competition by providing solutions that get nearby shoppers in the door. Factual’s advanced geofencing and robust businesses and places data is a great solution for extending reach to relevant shoppers across devices as we prepare for the biggest shopping season of the year,” said Dan Bratone, Vice President, Head of North American Sales.

Factual is proud to further empower The Trade Desk to provide the outstanding and reach capabilities they are known for in the market. Their commitment to ensuring they are always accessing the best location data to drive the most accurate mobile ad targeting is commendable.

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