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Tips & Tactics to Elevate Your Summer Strategies

With summer quickly approaching, it’s time to start campaign planning for warm-weather consumers. Reach consumers as they plan for summer holidays, vacations, DIY projects, and the fall back-to-school season.

Follow our tips below and download the Summer and Fall Planning Guide to see our latest collection of innovative, location-based advertising strategies for Q3 holidays and spending events that are a must-have on any marketing calendar.

REACH OUTDOOR ENTHUSIASTS

Summer is the perfect time to reach consumers as they plan family vacations, take on DIY projects, and participate in long-awaited warm weather activities. Location data can help reach consumers who enjoy outdoor activities such as BBQing, swimming, boating, and camping.

INFLUENCE SUMMER DIYERS

Make sure not to forget families taking on DIY projects in anticipation of summer. Summer is the perfect time for folks to get to those projects they’ve been putting off all year! With the influence and growing popularity of HGTV, people have become more ambitious with do-it-yourself projects.

SUPPORT BACK TO SCHOOL SHOPPERS

No longer is the average back to school shopping list kept to pencils and Trapper Keepers. Today, nearly every brand can find success in taking advantage of this heavy shopping season. Capture the attention of shoppers from last year at all related locations for parents with back to school messaging.

Download our latest Location Strategy Guide for more unique targeting ideas to boost the impact of all your Q3 campaigns. Inside you’ll find:

  • Insights into the top rental car brands for music fans, fashion retailers, and hotel chains for music fans and concert goers
  • Additional summer audiences including festival attendees, summer apparel shoppers, and summer travelers
  • Ways to influence auto shoppers throughout the funnel
  • Tips to reach sports fans as fall sporting season returns

Interested in learning more about location-based strategies? Contact our team of strategy experts today.

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