Factual VP of Product, Tyler Bell sat down with The Application Developers Alliance during CES to discuss the role data plays in the process of creating an engaging app. Tyler explains how app developers can use data to efficiently put consumers first while also increasing app monetization.
How data plays into apps to create an engaging experience for consumers
How publishers can utilize data to create contextual relevance
How app developers can get started with Factual to personalize an app, create targeted content, and better enhance the participatory value of an app