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Using Data to Improve User Experience with Factual- Tyler Bell [Video]

Factual VP of Product, Tyler Bell sat down with The Application Developers Alliance during CES to discuss the role data plays in the process of creating an engaging app. Tyler explains how app developers can use data to efficiently put consumers first while also increasing app monetization.

Highlights Include:

  • How data plays into apps to create an engaging experience for consumers
  • How publishers can utilize data to create contextual relevance
  • How app developers can get started with Factual to personalize an app, create targeted content, and better enhance the participatory value of an app