Outdoor advertising has long been recognized as an effective means of reaching consumers with marketing messages – there’s a reason the medium has been used for more than 100 years! In fact, Billboard magazine was founded in 1894 initially to cover the advertising and “bill posting” industry.
It has not, however, historically been easy to measure the direct impact of OOH ads for the businesses that run them. Until now. The advent of digital out of home means that data – specifically location data – can be leveraged to determine both device exposure and later store visitation. Platforms that facilitate the purchase and digital delivery of these ads make it easy for brands to get on board,which is why we’re so excited about our most recent integration with Vistar Media.
Vistar’s new measurement suite includes Factual as a launch partner, allowing marketers to apply foot traffic measurement offerings to out-of-home campaigns at scale to create a clear view of ROI within an omnichannel strategy. Many brands today are already leveraging Factual data for measurement within numerous platforms, and our partnership with Vistar give marketers control of consistent methodologies across media.
Our team recently sat down with Matthew Schuster, CRO at Vistar Media to explore DOOH, recent trends, and what to look out for in the DOOH space in 2019. You can read the full Q&A here.
If you’re interested in learning more about how you can execute targeted, measurable DOOH campaigns, contact our team today!