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Factual at Where Conference and Data 2.0 Summit

Next week is a big week for conferences with both Where Conference (April 2 – 4)  and Data 2.0 Summit (April 3) taking place in San Francisco.

Tyler Bell, Factual’s Director of Product, will be at Where Conference giving a talk called “Automated Engagement: Electronic Receipts & the Future of Geo.”  This will be at 1:40 pm on Tuesday April 3 in Yerba Buena Salon 1 – 3.

The future of mobile payments contains real excitement: not around simple convenience, but rather the return of purchase history back to the hands of the user. While the commercial implications are of course enormous, the geotechnical potential – employing an artifact of the payments process – is huge. This brief talk aims to provide an overview to some of that hugeness, and discuss what how the game is taking shape on the table.

Gil Elbaz, Factual’s CEO and Founder, will be at Data 2.0 speaking on a panel entitled “How Open is the Open Web.”  This panel will be in the Robertson Auditorium from 1:30 pm to 2:00 pm.

“Web 2.0” is a misnomer because the protocols behind “Web 2.0” and the world wide web are not social or object-oriented at all. “Web 2.0” is based on the same principles as web 1.0 where the protocols for searching and organizing information are based on static pages linking to static pages. What makes the internet social, object-oriented, and ‘deep’ is how websites silo their own closed proprietary data. Though the rise of the API has allowed my data to talk to your data, we live in the age of a “closed web” where data is owned by applications. There are benefits of a “Closed Web”, where each application can design its data architecture in a secure, scalable, organized manner. Yet the concept of an “Open Web” is gaining popularity, where data is increasingly open, self-owning, or ownerless across applications. Is a true “open web” of data even possible? Which types of data will always live in closed applications? What types of new startups, business models, and advertising emerge in an age of open social data / open place data / open object data?