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Your Guide to the New Year: Location Strategies for Q1

The new year is rapidly approaching and advertisers are more eager than ever to finish the holiday season strong and maintain momentum into 2019. Factual is here to guide you through the close of Q4 and gear you up for success as we head into the new year. To kickstart your campaigns with the most effective targeting, we’ve put together a collection of strategies for Q1’s key events.

1. START THE NEW YEAR IN STYLE

Reach people celebrating the start of a new year! Whether they’re planning for a night on the town or bringing the party home. Now is the time to find the perfect location, a stylish look, and delicious treats and beverages.

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2. CREATE HEALTHY HABITS WITH THE FITNESS CROWD

January is the perfect time to align with health-conscious mindsets as people set resolutions to improve their well-being for the new year.

Did you know? You can extend the reach of any campaign to out-of-home devices. This includes screens in gym locations and on fitness equipment!

3. CONNECT WITH WINTER TRAVELERS AND SLOPE SEEKERS

Travel for leisure and winter activities is just getting started! Now that family travel for holidays is slowing down, vacationers are looking for ways to enjoy the colder temperatures.

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4. HELP VALENTINE’S DAY SHOPPERS FIND THE PERFECT GIFT

Valentine’s Day is a special occasion not only for couples but for friends and family alike. Influence consumers as they create the perfect date or find a gift that expresses their gratitude.

5. CELEBRATE THE CHAMPIONSHIP WITH SPORTS FANS

Get in the game with sports fans! Big games are not just pivotal moments for teams, but they showcase the best of advertising. Get in front of the crowd when they’re at the arena, stadium or watching the game at their favorite local spot.

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Interested in additional location strategies for your Q1 campaigns? Our team of location strategy experts is available to provide the most effective strategies for your campaign needs. Get in touch with our team of experts here.

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