Award Winner

Adsmovil Revs Up Dealership Visits with Factual Targeting

Factual Products

Geopulse Proximity


Industry: Automotive

Award Winner

Best Use of Mobile at the Festival of Media Awards Latam (FOMLA)

SECOND PLACE WINNER

The Festival of Media Awards LATAM (FOMLA), Best Use of Mobile

Challenge

Adsmovil needed an innovative mobile strategy to increase brand engagement and drive awareness for the all new Renault Twizy in Colombia. They looked to educate eco-friendly customers on the electric car’s technology and invite drivers to visit a dealership for a test drive.

Solution

Paired with engaging Rich Media creative, Adsmovil leveraged Factual’s Geopulse Proximity to reach drivers on their mobile devices near Renault dealerships in Colombia.

Results

High Performing

The campaign drove an average CTR of 2.62% – four times the average Rich Media CTR. Audiences also spent more than 10 seconds on average interacting with the banner.

Real Life Impact

Throughout the campaign, Renault saw a 15% increase in dealership visits.

Award Winning

Through innovative targeting and creative strategy, the campaign won silver for Best Use of Mobile at the Festival of Media Awards Latam (FOMLA).

CTR of 2.62%

Four times the average Rich Media CTR

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