Factual and Amnet Help Major Department Store Exceed Goals by 40%
FACTUAL PRODUCTS:GEOPULSE AUDIENCE
A major department store wants to reach female fashionistas ages 18-34 in order to create awareness of a new clothing line launch.
The client used Geopulse Audience to reach F18-34 who have recently shopped at competitors’ stores and regularly shop at fashion retailers like JCrew, Banana Republic, Ann Taylor, and more.
Factual segments outperformed the other mobile behavioral targeting segment’s CTR by 73% and the campaign CTR goal by 40%.