Factual and Amnet Help Major Department Store Exceed Goals by 40%

Products:

Industry:

Retail

Challenge

A major department store wants to reach female fashionistas ages 18-34 in order to create awareness of a new clothing line launch.

Solution

The client used Audience to reach F18-34 who have recently shopped at competitors’ stores and regularly shop at fashion retailers like JCrew, Banana Republic, Ann Taylor, and more.

Results

 

Factual segments outperformed the other mobile behavioral targeting segment’s CTR by 73% and the campaign CTR goal by 40%.