Challenge

A leading Electronic Health Records (EHR) software provider wanted to generate awareness and increase foot traffic to their booth at SXSW.

Solution

Factual recommended Proximity targeting to reach devices located at hotels, conference centers, airports, bars, restaurants, and concert venues within Austin, Texas during SXSW.

Results

Engaging Performance

Segments with Factual targeting saw a 0.61% CTR – 10x better performance than broader mobile targeting tactics. Factual also delivered a more efficient CPC of $2.24 compared to $17.88 for other segments.

Better Video Completion Rate

Factual segments saw an 87% video completion rate – 38% higher than broader mobile targeting segments.

Real World Impact

Factual Proximity targeting proved to generate an increase in visitors to the client’s booth.

More efficient CPC

Of $2.24 compared to $17.88 for other segments