Factual Increases SXSW Foot Traffic for Leading EHR Software Provider
Challenge
A leading Electronic Health Records (EHR) software provider wanted to generate awareness and increase foot traffic to their booth at SXSW.
Solution
Factual recommended Proximity targeting to reach devices located at hotels, conference centers, airports, bars, restaurants, and concert venues within Austin, Texas during SXSW.
Results
Engaging Performance
Segments with Factual targeting saw a 0.61% CTR – 10x better performance than broader mobile targeting tactics. Factual also delivered a more efficient CPC of $2.24 compared to $17.88 for other segments.
Better Video Completion Rate
Factual segments saw an 87% video completion rate – 38% higher than broader mobile targeting segments.
Real World Impact
Factual Proximity targeting proved to generate an increase in visitors to the client’s booth.
More efficient CPC
Of $2.24 compared to $17.88 for other segments
