Challenge
A top cafe-style QSR brand wanted to explore a new channel by running a national CTV campaign. They wanted to determine if CTV was an effective channel in driving store visits.
Solutions
The QSR brand created a CTV campaign in The Trade Desk. Through The Trade Desk integration with Factual Measurement Data the brand calculated store visits attributed to their national CTV campaign, ultimately proving success in driving online-to-offline conversions.
Results
MAXIMIZED EFFICIENCY
Factual Measurement showed the overall campaign resulted in over 68.5K+ store visits.
INCREASED STORE VISITATION
Average dwell time at the QSR locations was 33 minutes.
