Factual Proximity Targeting Drives Visits to Texaco Locations
Chevron wanted to increase store visits to their Texaco locations by reaching people living near their store locations with a digital display and video ad campaign.
Chevron created custom segments for their Texaco campaign, including Factual Proximity segments to reach people living within a 2-5 mile radius of their designated store locations. They included a measurement solution to determine the most effective targeting tactics for driving store visits.
Lift in Local Store Visits
Factual Proximity outperformed non-Factual resident segments by 116% at $4.31 CPV compared with $16.29 CPV.
“Factual has continually been proactive about making innovative suggestions toward tackling tough, niche, and restrictive targeting parameters. Their staunch partnership has shown consistent performance alongside ongoing improvements to their capabilities with robust customer support”
– Anthony Scarola, Programmatic Director at Wavemaker